LOVING BACK PRIVACY POLICY

We respect your privacy. This privacy policy (“Policy”) explains the privacy practices for our website at www.lovingback.com ("LovingBack"). It describes the ways we may use your personal information in connection with Loving Back, as well as how it protects your information against unauthorized use. This Policy is incorporated to the Loving Back’s Terms of Use (the "Terms of Use").

If you have questions or concerns regarding this statement, you should first contact us at support@lovingback.com.

Personal Information We Collect

When you register with Loving Back, we ask you to provide us with personal details such as your name, e-mail address, date of birth and areas of interests. If you choose not to register, you can still use most of our website. Unfortunately, you will not be able to access areas that require registration.

If your personally identifiable information changes (such as zip code, phone, or e-mail or postal address), or if you no longer desire our service, we provide a way for you to correct, update, or delete/deactivate your personally identifiable information. This can be done by visiting the profile page on our website.

Loving Back tracks navigational data (log files, server logs, click-stream) and information about how you use our website (through cookies, internet tags, or web beacons). We also collect information such as the URL of the website you previously visited, the time of day, duration and frequency that you use our website. Loving Back also keeps track of the pages you visit within our Website as well as any transaction details(downloads, orders, requests, or referrals). You can set your browser to notify you when a cookie issent, however disabling cookies may mean that Loving Back might not function as expected.

How We Use Your Information

We use yourpersonal information to facilitate communication between you and us, and youand other users. We also use your personal information to analyze trends, to administer the site, to troubleshoot the site. Your personal information generally helps us improve the user experience for you, and if necessary, enables us to enforce our Terms of Use.

We also track user’s movements around the site and in the process, gather demographic information for purposes of research or improvements of our website and the services we offer you. We use a third-party tracking service that uses cookies to track non-personally identifiable information about visitors to our site, namely usage and volume statistics.

We permit third-party companies to conduct advertising on Loving Back (serve ads on the site). These advertisements are redirected from the servers of those advertising companies, and some advertisers may use cookies on your computer. The cookies enable them to collect information about you (e.g., websites that you have accessed where you are using your computer, where you saw their advertisements, and which ads are clicked on.) This information allows the third-party to delivery targeted advertisements that they believe will be of most interest to you.

Loving Back does not have access to the cookies that may be placed by the third-party ad-serving companies or ad networks. The advertisers' use of cookies is subject to their own privacy policies and not to this Policy. If you wish to study the privacy policies of those advertisers you should visit their websites, or contact them directly. We have no access or control of the third party cookies used by advertisers.

Loving Back will not share, sell, rent or lease your personal information to a third party advertising company, or a professional provider.

Loving Back may share your personal information with others in any of the following instances, or subject with your explicit consent:

• If we reasonably believe that you have breached Loving Back’s Terms of Use, or abused your rights to use Loving Back, or performed any act or omission that we reasonably believe to be violating any applicable law, rules, or regulations. We may share your information in these cases, with law enforcement and other competent authorities and with any third party, as may be required.

• If we are compelled, or reasonably believe that we are compelled by law to share or disclose your information to comply with a judicial proceeding, court order, or legal process served on our website.

• If we organize the operation of Loving Back within a different framework, or through another legal structure or entity, or if we are acquired by, or merged with another entity, provided however, that those entities agree to be bound by the provisions of this Policy.

Communication From Us

Loving Back will occasionally send you updates and information we feel would be useful to you. Out of respect for your privacy, you can unsubscribe from the delivery of future communications at any time. Each e-mail you receive from us (aside from maintenance and service updates) contains instructions explaining how to stop receiving such e-mails.

Information Security

We implement systems, applications and procedures to secure your personal information, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information. However, these measures are unable to provide absolute assurance, as no internet communication is ever completely secure or error-free. Therefore, although we take great efforts to protect your privacy, we do not guarantee and you cannot reasonably expect that Loving Back and our databases will be immune from any wrong doings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse, or that your private communications on or through the website will remain private.

Changes to this Policy

We may periodically update this Policy to reflect changes in our services and policies. When we post changes to this Policy, we will revise the "last updated" date at the top of this Policy. If there are material changes, we will notify you either by posting a prominent notice prior to implementing the change or by sending you a direct notification. We encourage you to periodically review this Policy.

Contact

If you have questions, concerns or complaints regarding this Policy, please contact us at support@lovingback.com. All requests will be formally reviewed.

Terms of Use

Your use of the website is subject to our Terms of Use.